A programme of free online workshops begins this month, allowing high street businesses in Rushcliffe to access expert marketing and retail guidance and advice to help them reopen or continue to trade securely and successfully following COVID-19.
Rushcliffe Borough Council has launched the project with funding from the European Regional Development Fund to help local businesses recover and operate safely in the aftermath of the pandemic.
The first of these live, online training sessions takes place on Tuesday 1st September and addresses shopper psychology, including how businesses can optimise their customer engagement activities having suffered the economic shock of COVID-19.
The session looks at how people process information, react or behave when introduced to various stimulus.
A further 10 opportunities are set to take place throughout September and October:
September 1
Expert Retail Marketing: Using shopper psychology to accelerate recovery
Book here: https://bit.ly/2CFgqeE
September 3
Driving Retail Recovery: 10-steps to improve commercial performance & profit
Book here: https://bit.ly/2FzfUjs
September 8
How to excel in customer experience & staff engagement in a COVID19 world
Book here: https://bit.ly/31jX2w0
September 10
Creating a post lockdown marketing plan for your business
Book here: https://bit.ly/39Tkwfu
September 15
Post COVID19: How to boost your website and increase sales
Book here: https://bit.ly/33mouvR
September 17
Marketing your business on Facebook in a COVID19 world
Book here: https://bit.ly/2DyBUdm
September 22
Tips and strategies for using Instagram post COVID19
Book here: https://bit.ly/3kev5P1
September 24
Using Twitter to increase footfall in a post COVID World
Book here: https://bit.ly/2XnVDmY
September 29
Expert Retail Marketing: Using shopper psychology to accelerate recovery
Book here: https://bit.ly/3g8Cvjt
October 1
Driving Retail Recovery: 10-steps to improve commercial performance & profit
Book here: https://bit.ly/34blSkK
October 6
How to excel in customer experience & staff engagement in a COVID19 world
Book here: https://bit.ly/3204Vah
Businesses can review further details on the full list of sessions or find out more about the programme on the authority’s website: https://bit.ly/2Xwp46i
The workshops are delivered by expert business consultancy firms Shamshad Walker Marketing and Grounded Places, both of which boast extensive experience in guiding and advising businesses to maximise their success. (Shamshad is a Ruddington resident.)
Businesses seeking advice on any matter can find out more at www.rushcliffe.gov.uk/businesscoronavirus or contact econdev@rushcliffe.gov.uk.